• Joelle Oiknine
  • 10/23/23

Naftali Group, a globally recognized real estate development and investment brand headed by visionary developer Miki Naftali, has launched sales for JEM Private Residences in Miami Worldcenter in Downtown Miami’s District 11. This dynamic condominium development, rising over 700 feet tall and spanning 67 stories, is a landmark focal point within the city’s iconic Miami Worldcenter.

The launch of JEM Private Residences represents a significant milestone in Naftali Group’s expansion into Florida and is poised to set a new benchmark for quality product in South Florida. For over three decades, Naftali Group has developed exceptional properties that surpass the expectations of real estate consumers. From New York City to Singapore, their expertise is now extending into Miami, an international hub that promises great potential for growth. With offices in Miami and New York City, Naftali Group maintains its commitment to delivering quality, design and artistic excellence across its $15 billion portfolio which includes over 3 million square feet of development planned in South Florida.

“JEM Private Residences marks a significant milestone in my 30-year development career and a signature property in Naftali Group’s continuously growing portfolio. The luxury condominium tower is a true urban oasis within the city, a building beyond comparison that is both beautiful and practical. The limited collection of homes within the tower offer a dialogue between craftsmanship, expertise and innovation with the ultimate goal of surpassing expectations of our residents. We have prioritized the resident experience by placing these homes high within the building to provide uncompromising views paired with chic interiors and a compilation of amenities intended to elevate a well-rounded approach to wellness.” said Miki Naftali, Chairman and Chief Executive Officer of Naftali Group.

Naftali Group has assembled a world-class collaboration between Miami-based architecture firm Arquitectonica and New York City-based interior design firm Rockwell Group, to create a chic and timeless design aesthetic for the tower. JEM Private Residences draws inspiration from the ocean landscape, with its wave-like architecture and wraparound terraces on each floor which seamlessly blend indoor and outdoor living. Wood accents and lush greenery convey a warm and inviting environment, establishing a serene oasis within the vibrant urban setting. Fort Lauderdale-based ESDA is at the helm of the tower’s landscape architecture, elevating the ambiance of the development.

“Miami Worldcenter is a highly sought-after destination, characterized by a dynamic energy that sets it apart from any other city in the world. JEM Private Residences will elevate the quality of product offered within the walkable neighborhood and position residents at the center of Miami’s premier offerings in dining, entertainment, arts and culture,” said Naftali.

OneWorld Properties has been selected as the exclusive sales and marketing brokerage for JEM Private Residences, with residences starting from the $540,000s. The development consists of 259 units ranging from studios to four-bedroom options and a collection of 10 penthouses at the crown of the tower, some of which will feature private outdoor hot tubs. Naftali Group strategically positioned the private residences to begin at the 43rd floor to maximize breathtaking views of the Miami skyline, Biscayne Bay and Atlantic Ocean.

“Our team is excited about being involved in the continued growth of Downtown Miami and its transformation into a global city,” says Peggy Olin, CEO of OneWorld Properties. “JEM Private Residences will not only provide an unparalleled range of amenities but will also benefit from its prime location within Miami Worldcenter, making them an unbeatable choice for future residents.”


JEM Private Residences, designed by Rockwell Group, boast meticulously crafted interiors. In the kitchens, bespoke millwork cabinetry and seamlessly integrated, panelized appliances are harmoniously paired with Calacatta stone countertops and backsplashes. The culinary experience is elevated with a curated array of Miele appliances, including an oak-paneled refrigerator, freezer, dishwasher, and a fully integrated wine refrigerator in select residences.

The primary bathrooms feature custom medicine cabinets with integrated lighting, storage, and open shelving, offering a perfect blend of functionality and luxury, and the countertops are crafted from honed Dolomite white slabs, complementing the white tiles on the floors and walls. Sleek vanity sink basins are adorned with polished nickel faucets. The showers boast mosaic floor tiles, stone niches, and both handheld and rain shower heads. In select residences, there is a freestanding soaking tub.

The JEM Private Residences’ lobby boasts custom-sculpted plaster walls, elegantly illuminated cove ceilings, and stone floors adorned with exquisite bronze accents. This inviting space is accessed through a fully serviced porte-cochere driveway enveloped by lush landscaping, offering a seamless transition from the vibrant energy of the city to the tranquility of home.

The 50th floor contains an amenity suite designed to compete with any high-end luxury hotel, offering a diverse array of meticulously curated indoor and outdoor spaces to cater to various activities. Inside, the inviting Sky Lounge showcases a feature fireplace, a bespoke stone bar, and cozy seating areas. Step outside to discover a generous 60-foot outdoor pool surrounded by cabanas, floating daybeds, and a captivating signature sculpture. The alfresco lounge is thoughtfully complemented by lush tropical landscaping, creating multiple seating pockets, while a serene sunken lounge area is nestled amidst tranquil reflection pools.


For those with active lifestyles, an indoor fitness center boasts state-of-the-art equipment and a private training/yoga studio. Additionally, residents can enjoy access to an outdoor fitness area, complete with a boxing arena and an adjacent yoga patio featuring a refreshing cold plunge pool and a serene mist garden. When relaxation calls, residents can unwind in the spa suite, which includes a sculptural dry sauna, a steam room, and a soothing pink Himalayan salt room.

Furthermore, the amenity offerings continue with a game room for leisurely activities, and the co-working space offers private nooks for productivity. Not to be overlooked is the glass-enclosed private dining room, providing direct access to the outdoor amenity deck. Lastly, for those desiring a refined social experience, a spirits tasting room awaits, adorned with sophisticated amber glass shelving and exquisite bronze decanter racks.

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Joelle Oiknine has been recognized as one of the Top Ten producing agents at ONE Sotheby’s International Realty as well as being named to the Real Trends WSJ Top 100 agents in Miami on multiple occasions.

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