Witkoff Group and PPG Development have announced that The Residences at Shell Bay, the highly anticipated Auberge Resorts Collection-branded condominium, has officially gone vertical. Set within the private, 150-acre Mediterranean-inspired enclave of Shell Bay in South Florida, the 20-storey tower has now reached its initial floors — a major milestone for one of the region’s most exclusive residential communities.
Scheduled for completion in 2027, the project is poised to redefine luxury club living by blending world-class amenities, panoramic views, and refined architecture into a seamless lifestyle experience. The rapid pace of construction reflects not only the project’s solid momentum in today’s luxury market but also the developers’ clear commitment to execution and excellence.
“Shell Bay represents a generational opportunity — the first property of its kind,” said Alex Witkoff, CEO of Witkoff. “With our golf and racquet clubs already established among the world’s finest, we are proud to commence this next chapter of development as we go vertical on our residential tower and five-star Auberge resort.”
Architecture & Design
The Residences at Shell Bay, envisioned by award-winning firm Kobi Karp Architecture, combines contemporary design with timeless coastal sensibility. Rising 20 storeys, the tower will feature 108 private residences, each framed by floor-to-ceiling glass and generous wraparound terraces to maximise natural light and sweeping vistas.
Inside, AvroKO — the acclaimed design studio behind 1 Hotel Central Park, The Ritz-Carlton New York, NoMad, and The Londoner Macau — curates interiors defined by bespoke craftsmanship, layered textures, and a calming material palette. Every residence is conceived as a private sanctuary of sophistication and serenity.
Construction & Delivery
G.T. McDonald Enterprises serves as the project’s general contractor, leading construction with an emphasis on precision, craftsmanship, and efficiency. With vertical progress well underway, Shell Bay continues to demonstrate strong confidence from discerning buyers who value both pace and pedigree in South Florida’s ultra-luxury real estate market.
As the tower ascends, The Residences at Shell Bay solidifies its standing as a new benchmark in resort-style private club living — where design, hospitality, and exclusivity converge in one visionary address.
